10.7.12

Silver Week

Silver Week (シルバーウィーク Shirubā Wīku?) is a new Japanese term applied to a string of consecutive holidays in September. In 2009, the term gained popularity[1], referring to the unusual occurrence that year of a weekend followed by three Japanese public holidays in September. The holidays were:
The five-day break occurs in the following years:
  • September 19 – September 23: 2009, 2015, 2026, 2037, 2043, 2054, 2071, 2099
  • September 18 – September 22: 2032, 2049, 2060, 2077, 2088, 2094
Historians have identified Silver Week itself as a commercial invention of the 1950s film industry, keen to promote cinema attendance during the holiday by reference to the popularity of leisure pursuits during the better-established Golden Week[5], yet another invention of the Japanese film industry.[6]

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