White Day (ホワイトデー Howaito Dē) is a day that is marked in Japan, South Korea, Taiwan and China on March 14, one month after Valentine's Day.
In Japan, Valentine's Day is typically observed by girls and women presenting chocolate
gifts (either store-bought or handmade), usually to boys or men, as an
expression of love, courtesy, or social obligation. Handmade chocolate
is usually preferred by the recipient because of the perception of
sincerity, effort, and emotion put into a home-made confection. On White
Day, the reverse happens: men who received a honmei-choco (本命チョコ?, "chocolate of love") or giri-choco (義理チョコ?, "courtesy chocolate") on Valentine's Day are expected to return the favor by giving gifts.
Traditionally, popular White Day gifts are cookies, jewellery, white chocolate, white lingerie and marshmallows.[1]
Sometimes the term sanbai gaeshi (三倍返し?, literally, "triple the return")
is used to describe the generally recited rule that the return gift
should be two to three times the cost of the Valentine's gift.[2]
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