30.4.13

The Story Behind The Yamato Transport Logo and Sagawa/Nippon Express

Yamato Transport Co., Ltd. (ヤマト運輸株式会社 Yamato Un'yu Kabushiki Kaisha?, TYO: 9064; listing is as Yamato Holdings) is one of Japan's largest door-to-door delivery service companies with market share of 41%,[1] competing closely with Sagawa Express and Nippon Express. Their head office is located in Ginza, Tokyo.
 
The company's logo is a yellow oval with a black mother cat carrying her kitten in her mouth, symbolizing the company's promise that they take care of items entrusted to them as though the items were their own family.

The logo is as familiar in Japan as the Coca-Cola logo is in the United States. The logo was originally used by American company Allied Van Lines. In 1957 Yamato obtained permission to use this logo.[2]

Nippon Express Co., Ltd. (日本通運株式会社 Nippon Tsūun Kabushiki-gaisha?, Nittsu) (TYO: 9062) is a worldwide leader in logistics services.[citation needed] Its head office is based in Tokyo, Japan

Sagawa Express Co., Ltd. (佐川急便株式会社 Sagawa Kyūbin Kabushiki-gaisha?) is a major transportation company in Japan. Its headquarters are in Minami-ku, Kyoto.

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