Hello Kitty (ハローキティ Harō Kiti)[3] (full name Kitty White (キティ・ホワイト Kiti howaito))[2] is a fictional character produced by the Japanese company Sanrio, first designed by Yuko Shimizu. The other characters she has created include Angel Cat Sugar and Rebecca Bonbon.[1] She has also published some picture books.
She is portrayed as a female white Japanese bobtail cat with a red bow.[1] The character's first appearance on an item was a vinyl coin purse in
Japan where she was pictured sitting between a bottle of milk and a
goldfish bowl. It was
introduced in Japan in 1974 and brought to the United States in 1976.[4][5]
The character is a staple of the kawaii segment of Japanese popular culture.[6]
At age 36 as of 2010, Sanrio has groomed Hello Kitty into a global marketing phenomenon worth $5 billion a year.[7]
Originally aimed at pre-adolescent females, Hello Kitty's market has
broadened to include adult consumers.
She can be found on a variety of products ranging from school supplies to fashion accessories and high-end consumer products
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