mixi, Inc. (ミクシィ mikushī) (TYO: 2121) is one of several social networking websites in Japan and was started in 2004. As of May 2008, mixi had over 21.6 million users[2]
and an 80% share of the social networking market in Japan.
The focus of Mixi is "community entertainment," that is, meeting new
people based on common interests. As is typical of social networking
sites, users can send and receive messages, write in a diary, read and
comment on others' diaries, organize and join communities, and invite
their friends.
The word Mixi is a combination of Mix and I, referring to the idea that
the user, "I", "mixes" with other users through the service.
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