Don Quijote (ドン・キホーテ) is a discount chain store that has over 160 locations throughout Japan as well as three stores in Hawaii.[2] It carries a wide range of products, from basic groceries to electronics to clothing.
The store is well known in Japan and is often referred to by its shortened name Donki (ドンキ).
Don Quijote is known for the distinctive song that plays in its stores. The song is called "Miracle Shopping" (ミラクルショッピング) sung by Maimi Tanaka (田中マイミ), a Don Quijote store employee.[citation needed]
In 2005, Don Quijote began building a 'half-pipe' roller coaster on the roof of its eight story Roppongi
store. Roppongi is a heavily populated area in the core of Tokyo, and
many residents and businesses were upset with the idea of having a
roller coaster in their neighborhood because of the spectacle, noise and
crowds it will likely create. The project was completed in 2006 but due
to increasing pressure from concerned groups in the area it has never
been operated. As of 2010, the structure still exists. Don Quijote has
not announced what future plans they have for it.[4][5]
Don Quijote opened its first store in Suginami, Tokyo in September 1980 under its original name, Just Co. Originally a retail store, Just Co. quickly switched to wholesale in 1982.
The company opened its first "Don Quijote" named store in Fuchu, Tokyo in March 1989. With the name change, the store also changed its primary business from wholesale to retail.
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