Edomoji

Edomoji (江戸文字 : えどもじ^?) are Japanese lettering styles, which were invented for advertising in the Edo period.

The main styles of Edomoji include Kanteiryū, Yosemoji, Kagomoji, Higemoji, Sumōmoji, Chōchinmoji and Kakuji

Kanteiryū:
This style is used for publicity and programmes for arts like kabuki and rakugo. Invented by Okazakiya Kanroku (岡崎屋 勘六^?), the name derives from Okazaki's nickname, kantei (勘亭^?).

Yosemoji:
The name yosemoji literally means "letters for yose (Japanese theater)". A combination of kanteiryū and chōchinmoji, it was used for posters and flyers.

Kagomoji:
This name literally means "cage letters". The characters are thick and square in shape. It is usually used in inverted form or sometimes as an outline.

Higemoji:
These characters have little "whiskers" on them. This style is used for kakigōri and ramune signs as well as being a common style for sake labels.

Sumōmoji:
Style of lettering used for sumo wrestling advertisements and programmes.

Chōchinmoji:
These characters are the ones used on chōchin (hanging paper lanterns), such as the ones commonly seen outside a yakitori stand in Japan.

Kakuji:
This very heavy, rectangular style is used for making seals.