Morozoff Limited (モロゾフ株式会社 Morozofu Kabushiki Gaisha) is a confectionery and cake company headquartered in Kobe, Japan.
Since its founding in 1931 by Fedor Dmitrievich Morozoff, a white emigre from Russia, Morozoff has grown and now has 767 restaurants and cafes across Japan.
Morozoff is also well known in Japan as the company that introduced and popularized Valentines Day
in 1936, when it ran an advertisement directed at foreigners. In 1953
it started promoting the holiday. Other Japanese confectionery companies
followed suit.[2][3]
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