Tarento (タレント) is a Japanese rendering (Wasei-eigo) of the English word "talent" and is used as a catch-all term for mass media personalities who regularly appear on television. Successful tarento craft unique public personas in order to cater to certain Japanese demographics.[original research?]
There are several types of tarento.
Gimmicked tarento:
These are people on programs that have a "trademarked" phrase,
wardrobe, or mannerism that is used to elicit laughs from the audience.
Their on-TV characters tend to be very shallow as they milk the comic
device or neta(ネタ) that gave them notoriety and hardly ever
expand on their character. It is these figures that tend to have the
shortest shelf life on TV as they quickly fade into obscurity after the
novelty of their act wears off. They are known in Japan as ippatsuya(一発屋), or "one trick pony".[8] Recent examples include Yoshio Kojima, Dandy Sakano, and Razor Ramon Hard Gay.
Masaki Sumitani (住谷 正樹 Sumitani Masaki) is a Japanese comedian, retired professional wrestler and tarento ("talent"), best known under his performing name of Razor Ramon Hard Gay (レイザーラモンＨＧ Reizā Ramon HG, occasionally HG, Razor Ramon Sumitani or just Hard Gay). His act gained national attention and popularity when featured on the Bakusho Mondai no Bakuten! (Daibakuten) Saturday variety show on TBS Television in Japan, in 2005.
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