Happōshu Vs Dai-san no Bīru

Happoshu (発泡酒 happōshu lit. "sparkling spirits"), or low-malt beer, is a tax category of Japanese liquor that most often refers to a beer-like beverage with less than 67% malt content. The alcoholic beverage is popular among consumers for having a lower tax than beverages that the nation's law classifies as "beer." Although the happoshu label is most frequently found on low-malt beer or beer-like products, alcopops that contain malt are also categorized as happoshu.

Japan's alcohol tax system divides beer-like malt beverages into four categories based on malt content: 67% or higher, 50 to 67%, 25 to 50%, and less than 25%. An alcoholic beverage based on malt is classified as beer if the weight of malt extract exceeds 67% of the fermentable ingredients.

Since Suntory's introduction in 1994 of Hop's Draft, containing 65% malt, a market has emerged for low-malt, and recently, non-malt beer substitutes.

Beer-flavored beverages collectively dubbed "the third beer"(第三のビール, dai-san no bīru) by the mass media have been developed to compete with happoshu. The third beer beverages either use malt alternatives, or they are a mix of happoshu and another type of alcohol. When comparing 350 ml cans, the third beer brands can be 10 to 25 yen cheaper than happoshu.

In July 2012 Suntory, which had been the first company to sell happoshu, announced that it will stop selling it by Autumn 2012.^[1]